NEW YORK, NY (March 20, 2018) - USA Today reveals the key factor behind Elon Musk’s successful approach to marketing: find something unique that people will want to talk about.

Standing out from the crowd is a challenge in today’s market, but successful businesses thrive from highlighting features or events that people will remember.

Musk’s company SpaceX recently launched a rocket with a Tesla onboard into space and successfully landed it back on earth, achieving the ultimate publicity stunt.

Other companies have employed similar awe-inspiring tactics.

“What about the Amazon drone delivery system?” author Steve Strauss writes. “You remember that, don’t you? Of course you do. A few years ago, right before the holidays, Amazon cleverly released videos of a drone delivering packages to customers’ doorsteps. That it hasn’t happened yet has not hurt Amazon’s image as an innovator and go-to shopping hub.”

Read the entire article here with tips on how to utilize these strategies on the scale of a small business.